I'm a storyteller. I tell stories at 
Memory and memories
If someone just starting out with photography as a business, they don’t often know where to focus their dollars.
Probably the worst thing to spend money on is a top-level camera. Amateur cameras are capable of incredible storytelling if used correctly.
Lenses are a good investment, as they often significantly affect your low-light capability. However, many cheaper lenses are fantastic performers. People often purchase pro-grade lenses unnecessarily.
Lighting can be a great place to spend, but it would be ridiculous to run out and buy three speedlights, stands, modifiers and wireless transmitters if you don’t know how to use them. Start small, with one flash, and get to be a whiz with it. Then start adding.
Memory is cheap. Memories are not.
Anyone who has priced out a 32gb Compact Flash card recently may disagree, but this phrase has been making its way around the internet since the dawn of digital cameras for a reason.
Imagine being at a wedding reception. The bride and groom have just finished their dance, and the bride’s father takes the floor. You look down at your camera and see you have 100 shots left on your last memory card. You still have a lot of dancing to photograph, and you start conserving shots.
Whether it’s on your camera or in your head, you never want to edit moments on the spot.
It’s a huge responsibility to tell a story, no matter what the story is. If there’s something happening that you or your client might want to remember, you should be shooting it.
This obsession with memory shouldn’t end at the shoot. Be proactive in protecting your files after the shoot is over. Back up everything. Send it up to a server somewhere after that for good measure.
As a storyteller, you could be shooting with a cheap point and shoot camera, but if your’e still shooting, you’re still telling the story.
Skimping on memory means skimping on memories.